A New Chapter In KHI’s International Growth
A strategic milestone marking KHI’s entry into one of Asia’s most influential global trade hubs, strengthening our long-term vision for international development and cross-border growth.
Kronenthal Holdings Inc. marks a significant step in its regional expansion with the formal registration of KRONENTHAL INTERNATIONAL TRADING LTD in Hong Kong. Positioned in one of Asia’s most strategic commercial corridors, this new entity strengthens KHI’s international footprint and complements its AFAB-based holding, advisory, and export frameworks.
The move signals a broader direction: aligning Philippine-grown industries with global markets, and leveraging Hong Kong’s commercial accessibility for product innovation, trade, and brand distribution.
Bringing Philippine Mulberry to Hong Kong
The Hills & Berries Launch
This December, the Hong Kong market will welcome the first international product line under the new entity: Hills & Berries Black Mulberry Collection, a refined suite of premium fruit-based products cultivated and crafted in the Philippines.
Designed for a sophisticated lifestyle, the line features:
• Black Mulberry Jam
• 100% Black Mulberry Juice
• Black Mulberry Leaf Tea
• Black Mulberry Wine
• Mulberry-based artisanal variants
The launch reflects KHI’s commitment to elevating locally developed agricultural products onto the world stage combining wellness, craftsmanship, and modern consumer aspirations. Hong Kong serves as the ideal gateway, connecting Philippine-grown innovation to regional FMCG and specialty retail channels.
Field to Market: A Story Rooted in Quality
From the mulberry fields of the Philippines to Hong Kong’s urban landscape, Hills & Berries embodies KHI’s vision for premium, health-centered consumer goods.
Black mulberry, prized for its antioxidants, cardiovascular benefits, and naturally rich flavor provides a compelling anchor for international buyers seeking functional wellness products.
These early product entries pave the way for expanded cross-border agriculture, wellness, and lifestyle offerings under KHI’s growing portfolio.
A Strategic Milestone for KHI
The establishment of KRONENTHAL INTERNATIONAL TRADING LTD is more than an administrative milestone. It is a forward step in KHI’s long-term strategy of building an international ecosystem centered on trade, consumer goods, and Philippine-made innovation.
Hong Kong marks the starting point of a broader global presence, with Hills & Berries positioned as the flagship brand for this new chapter.