About – Kronenthal Holdings

KRONENTHAL HOLDINGS

The Company

About Us

Kronenthal Holdings Inc. (KHI) is a Philippine-registered holdings and investment company headquartered in the Freeport Area of Bataan (AFAB). As financier, consolidator, and developer, KHI unites capital, innovation, and governance to deliver projects in housing, healthcare, urban transformation, food security, and logistics.

We are entrusted stewards of capital and land. Exclusivity of position gives us scale, but stewardship gives us purpose: to create systems and structures that outlast us, strengthen our nation, and safeguard the dignity of every Filipino.

Mission

We unite resources, innovation, and governance to create structures that outlast us. Our exclusivity of position gives us scale, but our commitment to stewardship gives us purpose: to transform opportunity into lasting nation building.

Vision

To be the nation’s indispensable steward of capital and land. Building enduring systems in housing, healthcare, infrastructure, and food security that strengthen the Philippines and safeguard the dignity of every Filipino.

Anielyn V. Lelis

Chairman

Timothy Cruz

Director of Business Development

CORE VALUES

Innovation

We embrace new ideas, technologies, and systems that transform challenges in housing, healthcare, infrastructure, and food security into opportunities for growth.

Stewardship

We treat capital and land not just as assets, but as entrusted responsibilities. Managed with integrity for the benefit of generations.

Exclusivity of Position

We recognize the unique role we hold as consolidator and financier, ensuring unmatched value and reliability for our partners.

Nation-Building

We measure success not only by profit, but by how our projects strengthen the Philippines and uplift the dignity of every Filipino.

Endurance

We build structures, systems, and partnerships designed to outlast us, securing impact and relevance across generations.

Timothy Cruz

Director of Business Development

Timothy Lou O. Cruz is a Filipino entrepreneur and corporate leader who built his career from the ground up. Starting as a promodizer in retail, he quickly rose through the ranks to become a supervisor, area manager, and eventually event manager handling large-scale concerts, advertising activations, and brand campaigns. His early years included work with leading agencies such as Publis Dialog, BBDO Guerrero, and Saatchi & Saatchi, where he gained deep experience in events, promotions, and advertising.

At just 21 years old, while working in the events industry, Timothy was already maintaining and managing his own businesses, including spas and computer shops. This early balance of employment and entrepreneurship laid the foundation for his later ventures. He went on to establish an advertising agency focused on billboards and moving ads, and co-founded Titan Talent Management Inc., which became one of the most recognized agencies in the industry, supplying talents for commercials, TV ads, billboards, and campaigns for over a decade.

He later diversified into mining, construction, and land acquisition, and engaged in government contracts covering construction, supplies, and services, further broadening his business footprint. At the same time, he became an active supporter of tribal and indigenous groups in the Philippines, advocating for their rights and empowerment.

Currently, Timothy is Founder of Evotek Agro Industries, developing large-scale mushroom farms and poultry integration projects, and Co-Founder of Juno Tech Inc., an internet service provider that deploys free public Wi-Fi to underserved communities. He is also engaged in the development of the Tanauan Logistics Center, a 100-hectare industrial and logistics hub in Batangas.

Today, as Corporate Secretary, Treasurer, and Director of Business Development of Kronenthal Holdings Inc. (KHI), Timothy plays a central role in governance, capital structuring, and project execution for KHI’s portfolio in real estate, infrastructure, healthcare, housing, and food security. His journey reflects a lifetime of resourcefulness, resilience, and vision—turning challenges into platforms for nation-building.

Anielyn V. Lelis

Chairman

Lynn’s career spans more than two decades across compliance, data analysis, accounting, and executive leadership, marked by consistent contributions to organizational growth, innovation, and community impact.

She began her professional journey at Citibank Philippines in Ortigas (2000) as a Compliance Officer in the Business Loan Department, where she strengthened compliance frameworks and supported lending operations. At Keppel Monte Bank in Ortigas (2002), she continued in compliance, helping streamline credit and loan approval processes while ensuring regulatory adherence.

Her career then transitioned into data analytics, beginning with Pacific Architect and Engineers Asia (2003), where she developed reporting systems that improved operational efficiency. She later joined Lockheed Martin Philippines (2008–2010), where she optimized logistics data to enhance supply chain performance.

After a period of medical leave and recovery (2010–2012), Lynn returned to the workforce with UC38 LLC (2012–2015) as an Accounting Associate, where she improved accuracy in financial reporting and supported the company’s accounting operations.

In 2016, she pursued masteral studies in Digital and International Banking in Singapore and Hong Kong, expanding her expertise in global finance. Building on her collective knowledge and professional connections, Lynn further studied and explored Investment Banking in 2019, strengthening her understanding of capital markets and financial strategies. At the same time, she led R.W. & A. International Trading Corporation as President until 2022. Under her leadership, the company expanded into international markets, forged strong trade partnerships, and diversified its product lines.

With her growing expertise and deeper grasp of global markets and financial flows, Lynn also worked as a freelance economic analyst, engaging in diverse projects across Southeast Asia. This broadened her perspective and reinforced her ability to connect business leadership with regional economic development

Building on this entrepreneurial success, Lynn established A Care Garments Manufacturing Inc. in 2021, where she continues to serve as Founder and President. The company has grown under her leadership, creating jobs locally and positioning itself as a competitive player in the garment manufacturing industry.

Her leadership extends beyond business. During the pandemic, when a devastating typhoon struck the Philippines, Lynn mobilized the spirit of Bayanihan among her family, friends, associates, and business partners to provide relief to displaced families. Having grown up in the underserved community in Bicol region, she understood firsthand the hardship of food scarcity after disasters, and her compassion compelled her to act decisively. Drawing from her own childhood experience of rebuilding homes from scraps, she made a vow that one day she would help create better homes. Not only for herself, but also for others who endured the same struggles. This initiative reflects her belief that true leadership is measured not only by corporate success but also by the ability to uplift communities in times of need.

Currently, Lynn serves as Chairman of the Board at Kronenthal Holdings Inc., where she holds majority shares and provides governance, strategic oversight, and long-term value creation for a diversified portfolio. Her leadership is defined by responsible stewardship, transformative vision, and a commitment to sustainable success for customers, partners, and stakeholders.

Throughout her career, Lynn has demonstrated resilience, versatility, and vision. From strengthening compliance processes in banking to driving international trade expansion, leading manufacturing operations, championing humanitarian relief, and shaping board-level governance, her journey reflects a unique blend of technical expertise, entrepreneurial leadership, and social responsibility.