Pambansang Pabahay Para sa Pilipino (4PH) Program
Transforming the 4PH Mandate Into Scalable, Modern Housing Development
The Pambansang Pabahay Para sa Pilipino (4PH) Program is the national housing initiative designed to close the Philippines’ multi-million unit backlog. Kronenthal Holdings Inc. leads the consolidation, financing, and governance of this effort in partnership with Keys2Prosperity Realty Development Corporation (K2P), its designated implementation platform for nationwide 4PH projects.
This partnership creates a unified system for delivering modern, dignified communities at scale. Aligning private capital with the country’s most urgent humanitarian need: safe, livable homes for Filipino families.
Launched in December 2022 under President Ferdinand R. Marcos Jr., the 4PH program is the government’s flagship housing initiative. It seeks to address the country’s estimated 6.5 million-unit housing backlog by providing affordable, decent homes nationwide.
The State of 4PH: Goals, Progress, and Cost Realities
Program Targets
Timeline | Target |
|---|---|
Original Target (2022) | 6.15 million housing units by 2028
|
Revised Target (2024) | 4.0 million housing units by 2028 (due
to financing & land issues)
|
Unit Cost Estimates
Category | Estimate |
|---|---|
Socialized Condo (22–27 sqm) | ₱933K – ₱1.62M (excl. land)
|
Working All-in Avg. | ₱1.1M – ₱1.3M per unit |
Accomplishments to Date (2025)
Metric | Value |
|---|---|
Units Completed/Financed | 428,000+ |
Units Expected Delivered (2025) | 12,000 |
251,000 | 12,000 |
Humanitarian Context
The Philippine housing crisis is not only about numbers, but people. Millions of Filipino families continue to live in unsafe, informal settlements exposed to floods, fires, and eviction. Many urban workers such as teachers, nurses, and drivers face exhausting daily commutes because they cannot afford homes near their livelihood centers. The deficit represents lost dignity, unstable livelihoods, and children growing up without the safety of a permanent home.
Why Bridging the Gap Matters
Every delayed project means another family waiting in danger zones, another child studying without a stable environment, and another missed opportunity for inclusive growth. Housing is directly linked to public health, education, workforce productivity, and social stability. Bridging this financing gap is critical not only for economic growth, but for the dignity and safety of millions of Filipinos.
KHI’s Role
KHI acts as the central consolidator and financier for multi-city 4PH projects.
Its mandate covers:
- Strategic financing and capital structuring
- Procurement and liquidity management
- Governance and oversight
- Nationwide project bundling
- Investor and institutional coordination
By consolidating many developer LGU projects into one controlled pipeline, KHI creates economies of scale and ensures continuous rollout.
K2P: Designated Consolidation & Implementation Platform
Through a formal strategic affiliation, K2P serves as:
- The lead developer for KHI-backed 4PH projects
- The consolidator of LGU endorsements and permits
- The turnkey implementer of construction
- The platform for future subsidiary integration
K2P’s role allows KHI to focus on capital, governance, and scale — while ensuring projects move efficiently from approval to completion.
TRIPARTITE AGREEMENT SIGNING
DHSUD Quezon City HQ
January 05, 2024
Atty Richard Ziga
Director, DHSUD REG 1
Engr, Emmanuel Pineda
Undersecretary, DHSUD
Hon. Arth Bryan Celeste
Mayor, Alaminos City
Atty Walter Macaiba
City Admin Alaminos
Flagship Pilot: Alaminos Prosperity Residences
Alaminos City, Pangasinan
882 Units | 8 Residential Buildings | Turnkey Delivery
This development is the template for KHI × K2P’s consolidated 4PH pipeline.
It demonstrates the model’s capacity for:
- Rapid mobilization
- Turnkey financing
- Streamlined coordination with LGUs and DHSUD
- Scalable construction systems
Alaminos serves as the blueprint for expansion across Pangasinan, Isabela, Samar, Sorsogon, Bataan, and more.
Ground Breaking Ceremony
Barangay Bolaney Alaminos City Pangasinan
The KHI × K2P Consolidation Mode
Stable. Scalable. Structured.
One Platform → Many Cities
Multiple LGU projects are bundled under one KHI-governed portfolio.
One Governance Standard
Uniform compliance, reporting, and construction oversight.
One Financing Architecture
Liquidity sustained across projects to avoid delays.
One Execution Channel
K2P manages on-ground implementation under KHI’s supervision.
Strategic Vision
The KHI × K2P partnership is designed to evolve.
Under the Strategic Affiliation Agreement, KHI holds the option to convert K2P into a full subsidiary, integrating all 4PH developments under a single holding structure.
This ensures:
- Long-term continuity
- Institutional governance
- Investor-grade transparency
- National-level scalability
A structured, stable system — built for decades, not cycles.
Humanitarian Impact
Each completed housing cluster means:
- A family moves out of danger zones
- A worker reduces commuting hours
- A child gains a safe learning environment
- A community gains permanence, stability, and dignity
Housing is not only infrastructure, it is social mobility made physical
The Pipeline
KHI’s current consolidated portfolio covers 43,600+ units across:
- Pangasinan
- Nueva Ecija
- Camarines Norte
- Quezon
- Quirino
- Batangas
- Isabela
- Metro Manila
Each project aligns with DHSUD’s standards and the 4PH Turnkey modality
